Like all living organisms the city grows, stratifies, expands and shrinks. It fills with people who then migrate. Its face change over time, and the city modifies its nature. This applies to Tortona, the famous Milan district which is expanding close to the rail station.
Actually, this was the convenient place, logistically speaking, chosen by many production companies to settle down in the aftermath of Industrial Revolution.
In as little as fifteen years – the latest – Tortona has completely shed its skin thanks to the conversion of several industrial archeology buildings.
It thus has taken over the role of international fashion centre and it is the prime location for Fuorisalone during the prestigious Salone del Mobile.
Here, the brilliant minds of the creatives cooperate with the companies: photographers, designers, fashion stylists, researchers, art dealers.
And out of work hours, the district is crawling with festive atmosphere thanks to the trendy restaurants and unconventional cinemas.
A vibrant industriousness that Pot à Porter synthesizes in its new creation where the richness of shades of the Tortona pot recalls the facets of Tortona district and returns its complex weave.
Indeed, the one of a living organism.